Simplify™ Medical is a San Francisco Bay Area-based medical device company focused on the design, development and clinical testing of the most advanced cervical artificial disc for use in the spine.
Simplify Medical manufactures Simplify™ Disc, a non-metallic, motion preserving cervical artificial disc designed to permit the full diagnostic imaging capability of MRI and eliminate the need for CT/Myelogram and CT imaging.
Simplify Disc is composed of advanced materials, has advanced imaging capability, superb kinematics and provides movement and function similar to that of intact natural discs, allowing motion between vertebral segments.
David Hovda | President & Chief Executive Officer
Mr. Hovda has nearly 20 years of experience in the medical device industry. Prior to joining Sim- plify Medical, he served as Vice President and Managing Director of the Spine and ENT divisions of ArthroCare, where he was responsible for the commercialization of numerous products and two business units. He also worked at Medtronic in corporate development and the corporate ventures group. Mr. Hovda served as a Lieutenant in the United States Navy and completed two tours of duty. He received an M.B.A. from Harvard Graduate School of Business Administration and a B.S. from Northwestern University. He is an inventor on over thirty medical device patents.
Bryan Barr | Senior Director, Operations
Mr. Barr has 20 years of experience in quality assurance, operations and research and development. Prior to joining Simplify Medical, he served in a variety of management positions for ArthroCare, Parallax Medical, and Norian. Mr. Barr also served as a materials scientist for Parallax Med- ical and Norian. He holds 17 patents and received his M.S. in Materials Science and Engineering from UCLA.
Yves Arramon, Ph.D. | Director, Research & Development
Dr. Arramon has 10 years of experience designing spinal implants, vertebral compression fracture systems, and minimally invasive devices. He is a published author in the field of bone mechanics and bone remodeling. Prior to joining Simplify Medical, he served as Director, Product Development at Calcitec and Senior R&D Engineer at ArthroCare, and R&D engineer at Parallax Medical. Dr. Arramon holds a Ph.D. in Mechanical Engineering from the City University of New York and has 25 patents pending and 10 issued in his name.
Mark Alvis, DVM | Director, Quality Assurance
Dr. Alvis has nearly 20 years of experience in the preclinical assessment of medical devices and pharmaceutical agents. Prior to joining Simplify Medical, he served as General Manager of Angiotech Biomaterials, where he was responsible for all business activities at their Palo Alto, CA facility. He also worked at NeuColl Inc. in the capacity of Vice President of Research and Development. Dr. Alvis holds a Doctor of Veterinary Medicine degree from Colorado State University.
M.H. Carnegie & Co. is a venture capital, private equity and alternative asset manager based in Sydney, Australia. Its funds manage direct investments on behalf of institutions, wholesale and high net worth investors with $350 million in committed capital across several funds. For more information, visit the company’s website »
*indicates Simplify Disc patents
Meetings & Events
2017 Annual Meeting American Academy of Orthopaedic Surgery (AAOS)
AAOS 2017 Annual Meeting – March 14-18, 2017, San Diego, CA
2017 Annual Meeting International Society for the Advancement of Spine Surgery (ISASS)
ISASS 2017 Annual Meeting – April 12-14, 2017, Boca Raton, FL
2017 Annual Meeting Eurospine
Eurospine 2017 Annual Meeting – October 11-13, 2017, Dublin, Ireland
2017 Annual Meeting North American Spine Society (NASS)
NASS 2017 Annual Meeting – October 25-28, 2017, Orlando, FL